Masters Home Improvement’s fire sale – which on Sunday broke company records to reach a high of nearly double any other day’s sales – has been marred by consumer complaints of discounts that don’t live up to the promised bargains.
Read the full article on the Sydney Morning Herald website
- Where at: Successful marketing is about managing expectations, even in a closing down sale.
- Where headed: A pointer for other liquidators?
- Effect on you: A bad taste can affect other categories, brands and retailers.
- Action: Check out the original article for more details of what can go wrong, and the resulting fall-out.