AUSTRALIA: Masters Fire Sale Married By Complaints

Masters Home Improvement’s fire sale – which on Sunday broke company records to reach a high of nearly double any other day’s sales – has been marred by consumer complaints of discounts that don’t live up to the promised bargains.

Read the full article on the Sydney Morning Herald website

NAM Implications:
  • Where at: Successful marketing is about managing expectations, even in a closing down sale.
  • Where headed: A pointer for other liquidators?
  • Effect on you: A bad taste can affect other categories, brands and retailers.
  • Action: Check out the original article for more details of what can go wrong, and the resulting fall-out.