CROATIA: Agrokor Selects Revionics For Price & Promotions Solutions

The Agrokor group has appointed Revionics to “drive a more responsive and competitive merchandising strategy” across its Konzum and Mercator grocery banners.

The multi-year deal includes Revionics’ Price Optimization and Promotion Optimization solutions, as well as analytical services including Elasticity Workbench, Market Basket Analysis, and Promotion Performance Analysis.

Agrokor said it expects the move to “further improve our pricing strategies and increase differentiation against competitors in areas where we really shine, including quality fresh and organic offerings.”