EUROPE: AB InBev Offers To Sell More Assets To Gain Regulatory Approval

Anheuser-Busch InBev has offered to sell more assets, as it looks to gain approval from the European Commission for its acquisition of SABMiller.

Under the new offer, AB InBev has said it is ready to sell all of SABMiller’s assets in Central and Eastern Europe (Hungary, Romania, the Czech Republic, Slovakia and Poland). This would be in addition to the existing deal to sell the Peroni, Grolsch, and Meantime brands to Asahi.

Analysts have said the assets, which include brands such as Pilsner Urquell, could be worth around $5bn. They are estimated to have generated sales of $23bn, on operating profit of $450m last year.

NAM Implications:

  • In these cases, resistance is wasteful, at the expense of optimising the ‘allowables’ in takeover situations
  • In other words, AB InBev should ask ‘In perfect world, what divestments would make the deal non-controversial to the Regulators, and cut fast…
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