Carrefour and banking group BNP Paribas have revealed that they are testing a new application that will enable shoppers to pay for purchases with their mobile phones, which is also automatically links to loyalty services.
Using only a PIN code, the customer will be able to pay for purchases both at physical retail outlets and online, with the guarantee of still being able to claim their usual loyalty benefits.
Carrefour and BNP Paribas said they developed technology last year and a mobile app called Wa! – which provides paperless electronic payment, loyalty and couponing services – has been created for the test. The firms said that experiments so far have shown strong interest among consumers and full-scale tests are now due to be conducted over the next few months in the Ile-de-France (Greater Paris region) at a dozen sales outlets representing the full range of Carrefour store formats. The system is also being made available to other retailers.
Carrefour Chairman and CEO Georges Plassat commented: “We’re working to develop really useful services for our customers that will help us forge a closer relationship with them. We share with our partner BNP Paribas this determination to provide a new Customer Experience by harnessing the new technologies to create fun and social links.”
BNP Paribas CEO Jean-Laurent Bonnafé, added: “BNP Paribas and Carrefour are delighted to be able to offer the market this disruptive innovation, which is fully secure and based on customers’ new needs and expectations.”