SWITZERLAND: Migros App Allows In-store Product Comparisons

Migros has updated its shopping app to introduce a new ‘Discover’ function, which allows customers to check and compare products while they are in-store.

The function allows consumers to scan a product to see customer ratings and reviews of the item, as well as nutritional and allergy information. The app recognizes 5,000 products and shows consumers about 80,000 product evaluations gathered via Migipedia (Migros’ product catalogue and community platform).  It will also show recipes based on the scanned product.