FRANCE: Auchan In Tie-Up With HookLogic

Auchan has partnered with HookLogic, the pioneer of performance marketing for brands, to help boost its online site.

The tie-up will offer brands “high performing advertising opportunities” on, in the form of Sponsored Products, native product ads on retail websites, and allowing brands to leverage real-time targeting to reach the highest intent shoppers. The deal makes Auchan the first French retailer to partner with HookLogic.

HookLogic also operates a marketplace called the HookLogic Exchange, where brands bid on media leveraging the world’s largest first-party shopper data set and measure SKU-level sales attribution with HookLogic 360, the world’s most comprehensive attribution engine for consumer products.

Auchan noted: “French ecommerce sales continue to grow at double-digit rates, aided by increased competition among top retailers. We believe that the surest way to succeed is to enable our brand partners to succeed. HookLogic Sponsored Products is a clear success globally, and one that we are confident is also a perfect fit in the French market to guide and enhance the shopper experience.”