FRANCE: Auchan Launches ‘Coeur de Nature’ Format In Paris

Auchan has launched its new ‘Cœur de Nature’ format in Paris, with the opening of the second store under the banner. The banner offers only organic products, but with an aim of providing consumers with ‘everyday shopping’.

The new store offers store-baked fresh bread, freshly squeezed fruit juice, a PDO organic butchery and cheese, more than 100 PDO organic wines and champagne, a wide range of vegan products, cosmetics and food supplements, as well as products from local suppliers.

Auchan noted that the store also features 100% LED lighting, recycling of batteries and bulbs behind the cash desks, and some furniture in sustainable wood manufactured by French companies.