FRANCE: Danone – Culture Shift

A decade ago, the French were mocked for declaring yoghurt a “strategic industry”. Now the company that prompted that outbreak of protectionism is making a big strategic acquisition of its own.

Read the full article on the Financial Times website

NAM Implications:
  • All depends on Danone being able to leverage WhiteWave’s equity on a global basis
  • …and being ruthless re synergies/cost-cutting
  • Meanwhile, other Yogurt players need to reassess the new competitive landscape…
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