A decade ago, the French were mocked for declaring yoghurt a “strategic industry”. Now the company that prompted that outbreak of protectionism is making a big strategic acquisition of its own.
Read the full article on the Financial Times website
- All depends on Danone being able to leverage WhiteWave’s equity on a global basis
- …and being ruthless re synergies/cost-cutting
- Meanwhile, other Yogurt players need to reassess the new competitive landscape…