FRANCE: Leclerc, Lidl Continue To Improve Market Position

The E.Leclerc group and Lidl continue to outpace rivals in the French grocery retail market, according to latest market figures from Kantar Worldpanel.

For the 12 weeks to 28 June 2016, Leclerc saw its market share grow by 40bps year-on-year to 20.8%, while Lidl recorded a 30bps jump to 5.2%.  The only other retailer in the country to record any gains was Casino, which saw a 10bps gain to 11.6%.

Intermarche, Auchan, Systeme U, and Aldi all saw their market shares remain flat on a year-on-year basis (14.5%, 10.9%, 10.4%, and 2.2%, respectively).  The Louis Delhaize group recorded a 10bps decline to 3.2%, but the worst affected was Carrefour, which saw its share drop by 40bps to 20.9% (partially due to the closure of some former Dia outlets).

The overall market continued to remain weak, with SKU sales down 1.2% in the latest four-week period, hurt by negative volumes and food deflation.  However, Kantar’s research also confirmed a slight improvement in consumer confidence – 39% of households said they want to spend more with 56% ready to spend more on everyday products. Kantar also found that online sales continued to remain strong, growing by 50bps in the four weeks to 12 June and accounting for 5.6% of overall sales.

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