FRANCE: Système U Reports Growth In Market Share, Others Suffer

The Système U banner was one of only two major grocery chains in France to report a rise in market share for the latest 12-week period, according to new figures from Kantar Worldpanel.

For the period ending 20 September 2016, Système U saw its market share grow by 30bps to 10.8% compared to the previous period (12 w/e 24 August).  The only other retailer to report a growth was the Louis Delhaize group, which saw its market share rise by 20bps to 3.3%.

Carrefour continued to remain the country’s largest grocer, despite its market share dipping by 20bps to 20.9%.  It was followed by E.Leclerc (down 10bps to 20.6%), and Intermarché (flat at 14.5%). Casino saw its share remain flat at 11.6%, while Auchan slid to joint fifth position as its share dipped by 10bps to 10.8%.

Amongst the hard discounters, Lidl and Aldi both recorded a 10bps slip, to 5.0% and 2.1%, respectively.

Kantar also said that the latest period recorded a 0.2% overall drop in spending, which was a slight improvement from the previous two periods.  It noted that consumer confidence was slightly uip, with 54% of households saying they want to have fun for their purchases of everyday goods, and 67% say they tend to spend as much as usual (+ 1.6pt). Finally, the perception of Purchasing Power also improved, with 63% believing the financial situation will remain stable or improve.

The Online channel rose by 10bps, attracting nearly 870,000 new customers.