GERMANY: Kaufland Selects Displaydata For ESL

The Kaufland chain has announced plans to roll out Electronic Shelf Labels across its entire store network.

The Schwarz Group-owned banner said it has selected UK-based firm Displaydata to supply the ESLs to its German sites. It said the contract signed was “substantial” and followed a “rigorous selection process”.

Displaydata is a leader in the design and supply of dynamic digital display solutions incorporating fully graphic ESLs. Available in three colours, the ESLs can display product, price, promotion, stock levels, social reviews, currency details and much more.

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