BRAZIL: BRF Unveils Management Restructuring

Meat-processing giant BRF has announced changes to its management team, aimed at strengthening its operations and addressing the impact of the ongoing meat scandal. To this end, it has created two separate divisions – Response Management, and Business Management.

The Response Management division, led by BRF Director Simon Cheng, will comprise of a multidisciplinary team that will assist the Special Response Committee into the ‘Weak Flesh Investigation’.

Global CEO Pedro Faria will oversee the Business Management division, which will allow BRF to maintain focus on the quality of its operations and on the day-to-day activities. The Global Quality department will now report directly to Faria.

Alexandre Almeida, former CEO of Itambe, joins BRF to lead the Brazilian market, conduct the integration process and prioritise ongoing initiatives. Almeida is replacing Rafael Ivanisk, who has decided to leave the company.  Leonardo Byrro, who was co-GM of Brazil along with Ivanisk, will now assume the position of Supply VP.

Pedro Navio, former CEO Latam of RedBull, recently joined BRF and will lead the strategic global Marketing and Innovation agenda.