PepsiCo has reportedly made an offer to acquire local dairy group Fábrica de Produtos Alimentícios Vigor (Vigor).
According to the Valor Econômico daily, PepsiCo had offered 6bn reals ($1.9bn) for the group, which produces yogurts, yogurt drinks, spreads and cream cheese. Vigor operates seven manufacturing facilities in Brazil, and acquiring the group would be a major fillip to PepsiCo’s operations in the region.
The paper said the US giant was in talks with J&F Investimentos, Vigor’s parents, although neither side has commented on the report. It added that this was PepsiCo’s second bid for Vigor, adding that J&F remains “interested in selling the operation” and has also held talks with other buyers.
- Apart from benefits locally, the issue for other suppliers is how PepsiCo might apply its learnings in other countries/continents.