The boycott of fizzy drinks produced by Coca-Cola and PepsiCo in the southern Indian state of Tamil Nadu continues, even as a national industry body has criticised the move.
The TNVSP, a local association of retailers, had called for a boycott of the two global giants on the grounds that their activities were depleting groundwater in the drought-hit state.
The association has claimed that 70% of its 1.5 million members have answered its boycott call. However, PepsiCo said the boycott has had “no major reduction” in its sales.
The move has been attacked by the Indian Beverage Association, which said it will hurt sales of local retailers. The IBA also stressed that both groups are “registered in India and compliant to all applicable rules and regulations”.