SINGAPORE: Procter & Gamble Opens First Non-US Digital Innovation Centre

Procter & Gamble has announced plans to open a digital innovation centre in Singapore, through a partnership with Singapore’s Economic Development Board (EDB).

The E-Center, P&G’s first such outside the US, will see both sides invest more than $100m over the next five years.  It will focus on digital innovation in supply chain management, e-analytics, and e-business.

P&G said it will train 40 staff in the first year, and will expand its partnerships with local small and medium enterprises and startups.