Energizer Holdings has signed a definitive agreement to acquire HandStands, the market share leader in the US automobile air freshener segment. No financial details of the deal were disclosed.
Headquartered in Draper, Utah, HandStands designs and markets automotive fragrance and appearance products, under brands such as Refresh Your Car!, California Scents, Driven, and Eagle One.
Chris Anderson, HandStands’ CEO, stated: “HandStands and Energizer share a win-win culture, along with a long-term commitment to innovation. These shared traits, combined with the ability to leverage Energizer’s strong consumer insights, industry-leading innovation and global reach, positions HandStands’ brands for continued growth.”
The deal, which is subject to regulatory approvals, is expected to close in the third quarter of 2016.