Hershey Co has announced the appointment of Mary Beth West as its new Senior VP and Chief Growth Officer, effective 1 May 2017.
West was most recently Executive VP and Chief Customer & Marketing Officer at J.C. Penney. She has also previously worked at Mondelez, where she held roles such as Chief Category & Marketing Officer.
In her new role, West will oversee Hershey’s growth strategy including Insights and Analytics, Strategy, marketing excellence functions, Innovation, Research and Development, Mergers and Acquisitions, and The Hershey Experience. She will report to CEO Michele Buck.