Nutraceutical International has announced the acquisition of substantially all the assets associated with the Zhou Nutrition brand, from Branson Books, in a deal worth just under $20m in cash.
Zhou Nutrition sells a line of 24 proprietary dietary supplement products on its own website and via other Internet retailers.
Frank W. Gay II, Chairman and CEO of Nutraceutical, noted: “We are excited to acquire a brand that is focused exclusively on the e-commerce and direct-to-consumer space. The founders of Zhou Nutrition have created a set of amazing products and built a very strong consumer base through their expertise in e-commerce. We look forward to working with them to continue to grow this exclusive e-commerce brand by introducing more supplement, personal care and healthy food products under the brand. This will complement our existing core business, which is to support and grow our other brands that are sold into other market segments, such as the health food channel.”