The C&C Group has announced a new distribution partnership with InterBev (Singapore) Limited, a subsidiary of ThaiBev, which aims to strengthen the presence of C&C’s Magners brand in key market growth channels.
The Interbev unit will begin its distribution of Magners in Singapore from 1 September 2016, and it will be supported by its business partner, F&N Foods (also a subsidiary of ThaiBev).
Conor Hardy, Regional Director of C&C Group’s Asia Pacific Division, said: “Magners has been long established in the Singaporean market and is one of leading cider brands. This partnership with Interbev will allow Magners to enhance its cross-channel presence and availability”.
Kevin Ng, VP – International Business at Interbev (Singapore), added: “Together with our partner business, F&N Foods we are confident of propelling the growth of one of the most enduring brands of ciders here in Singapore”