SPAIN: Lidl Reaches Record Market Share – Kantar

Lidl has seen its market share in Spain grow to a record high, even as overall market reported weak spending, according to new figures from Kantar Worldpanel.

The latest figures from Kantar show that Lidl’s share of the Spanish grocery market has risen to 4.1% (12 weeks ending 22 May), a strong jump from the 3.5% at the same point in 2015.  The hard discounter was also the only one to record growth on a year-on-year basis, with all other chains in the country either holding on to their shares or reporting declines.

Market leader Mercadona maintained its share at 23.0%, as did second-placed Dia (at 8.8%).  However, Auchan saw its share decline by 10bps to 3.7%, while Carrefour reported a 30bps drop to 8.4%.  The worst affected was Eroski, which saw its share fall by 50bps to 5.9%.

Kantar added that between March and May 2016, FMCG sales (excl. fresh produce) were up 0.3% on a year-on-year basis, while fresh produce sales were down 1.3%.  Overall FMCG sales were down 0.5% in value terms for the period.  The report said the results were hurt by weaker spending at specialist shops and hypermarkets, although supermarkets continued to grow due to regional formats.