US: Albertsons Selects Symphony EYC Solutions

Albertsons has signed a multi-year enterprise-wide agreement with Symphony EYC for the latter’s Customer-Centric Retailing (CCR) platform, a supplier collaboration solutions based on the grocer’s customer and merchandising data across its 19 banners, and its next generation integrated assortment, store and shelf optimisation solutions.

Albertsons said the CCR platform will enable category growth by providing category managers with an integrated suite of analytics capabilities and insights on demand, and also enable shared insights and superior collaboration with CPG suppliers.  Albertsons will also roll out Symphony EYC’s next generation, cloud-based customer centric integrated assortment, store and shelf optimisation solutions enterprise-wide to transform assortment planning and execution at national and divisional levels, enable assortment localisation, and assure store-level compliance, with large benefits for merchants, suppliers and customers.

The CCR platform is expected to go live in the third quarter of this year and the integrated assortment platform will be rolled out progressively over the next several quarters.

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