US: Amazon Is Quietly Eliminating List Prices

In a major shift for online commerce, Amazon is quietly changing how it entices people to buy.

Read the full article on the New York Times website

NAM Implications:

  • Moving to a buy-it-now price and eliminating controversial ‘list price’ comparisons is another leap of faith for Amazon…
  • In other words, they can build on trust with established customers that buy Amazon by reflex…



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