US: Church & Dwight Sells Number Of Brands To Armaly

Church & Dwight has announced the sale of several of its brand to Armaly Brands, maker of Brillo, for an undisclosed price.

The deal includes the Cameo Copper, Brass & Porcelain Cleaner, Cameo Aluminum & Stainless Steel Cleaner, Snobol Toilet Bowl Cleaner, and Parsons’ Ammonia brands.

Armaly, which had acquired Brillo from Church & Dwight as well, said it plans to invest in marketing the brands while expanding their North American and global distribution.  It added: “Similar to the success we’ve had introducing Brillo to a new generation of consumers, we’re excited to increase access to these products through our retail partners and introduce these trusted brands to new households around the world.”

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