US: Dole Food Ties Up With Disney To Push Fresh Produce Sales

Dole Food has tied up with the Walt Disney Co. to try and attract US children into eating fresh fruit and vegetables.

As part of the marketing deal, the two groups will initially introduce co-branded fresh produce featuring Disney, Pixar, Star Wars and Marvel characters.  The companies will supply the Disney-branded Dole bananas, pineapples, berries, and vegetables to grocers and other retailers in the US.

Additionally, in 2017, the two sides will introduce health and nutrition education programmes – featuring Dole’s products, product recipes, in-store activities, and promotions – with themes based on Disney, Star Wars and Marvel characters and films.