US: Macy’s Unveils Tie-Up With beGlammed

Macy’s has announced a new partnership with beauty services provider beGlammed, as part of its increasing focus on the beauty category to help drive sales.

The tie-up will allow Macy’s customers to book beGlammed’s at-home grooming and makeup services via macys.com.  The services, which range in price from $25.00 to $185.00, will be launched in 22 cities across the US.

BeGlammed was founded in 2014 by Maile Pacheco to help connect clients with professional stylists.