US: Walgreens Offers Android Pay Option To Loyalty Members

Walgreens has announced that members of its Balance Rewards programme can now use Android Pay at checkout, making it the first US retailer to integrate its loyalty programme through the app.  The move eliminates the need for members to separately scan or enter their Balance Rewards card.

Balance Rewards members simply need to add their loyalty card information to the Android Pay app, and before payment, hold their Android device near the PIN pad to apply the appropriate rewards information. To checkout, members then need to hold their Android device again near the PIN pad for payment.

Walgreens noted: “We’re proud to have been the first retailer to integrate our loyalty programme with the two leading mobile payment providers, and to give our customers another channel for greater access, choice and convenience with our loyalty programme.”

NAM Implication:
  • Just one of the steps WBA will take in consolidating and optimising its growing global reach…