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UK: Discounters Benefit From Downturn

The latest TNS Worldpanel grocery market share figures for the 12 weeks ending 15 June 2008 confirm the trends seen last month in terms of effects of the downturn. Edward Garner, Director Of Research at TNS Worldpanel said the grocery market continues to grow strongly (+6% year-on-year) helped by food price inflation but it is now apparent that shoppers’ pursuit of value-for money is affecting the outlet shares in the sector.

Total Till Roll - Great Britain Consumer Spend
12 Week Summary to 15 June 2008

       
  12 Weeks to 17 June 2007  12 Weeks to 15 June 2008  change
  %   ** %   ** %
 Total Grocers 100.0% 100.0% 6.2
   Total Multiples 92.8% 93.1% 6.5
     Tesco 31.6% 31.2% 5.1
     Asda 16.6% 16.8% 7.5
     Sainsbury's 16.2% 15.9% 4.3
     Morrisons 11.2% 11.4% 8.1
     Somerfield 3.8% 3.7% 4.1
     Waitrose 3.9% 3.9% 5.2
     Netto 0.7% 0.6% 1.7
     Lidl 2.2% 2.3% 12.8
     Aldi 2.6% 2.9% 20.7
   Total Coops 4.4% 4.2% 2.8
       
 ** = Percentage Share of Total Grocers    

Both Aldi and Lidl have delivered very strong year-on-year growths of 21% and 13% respectively and, in the case of Aldi, this results in a record share of 2.9%.  Similarly, Iceland continues its strong run with 12% growth as Frozen Food, with its strong value reputation, enjoys a revival. 

With regard to the Top 4, both Asda and Morrisons continue to enjoy growth ahead of the market and so lift their shares. Tesco and Sainsbury’s however see their shares slip as their growths of 5% and 4% respectively remain behind the market average.

Commenting on inflation Garner said, “Recent media commentary has produced some pretty scary figures for the annual rate of increase of food prices with figures up to 20% being quoted.  Whilst it is true that certain prices have indeed “rocketed” TNS believe that it is more relevant to look at the average household shopping basket, taking account of sales levels and promotions and, as a result, state that price inflation in Grocery stood at 4.6% for the 12 weeks ending April 20 2008. This figure is based on 78,000 identical products compared year-on-year and therefore represents the most authoritative figure currently available”.

Full TNS market share breakdown:

 

12 Weeks to 17 June 2007

 12 Weeks to 15 June 2008

change

 

£000s

%   **

 £000s

%   **

%

Total Till Roll

            27,453,255

 

            28,256,150

 

2.9

 Total Grocers

            19,272,003

100.0%

            20,460,948

100.0%

6.2

   Total Multiples

            17,887,744

92.8%

            19,050,222

93.1%

6.5

     Tesco

              6,080,382

31.6%

              6,392,222

31.2%

5.1

     Asda

              3,198,374

16.6%

              3,438,175

16.8%

7.5

     Sainsbury's

              3,126,682

16.2%

              3,262,042

15.9%

4.3

     Morrisons

              2,162,141

11.2%

              2,337,697

11.4%

8.1

     Somerfield

                 736,923

3.8%

                 767,119

3.7%

4.1

     Kwik Save

                  27,608

0.1%

                         -  

0.0%

-100.0

     Waitrose

                 754,776

3.9%

                 794,343

3.9%

5.2

     Iceland

                 315,059

1.6%

                 354,107

1.7%

12.4

     Netto

                 128,041

0.7%

                 130,242

0.6%

1.7

     Lidl

                 425,370

2.2%

                 479,644

2.3%

12.8

     Aldi

                 494,563

2.6%

                 597,011

2.9%

20.7

     Farm Foods

                  91,106

0.5%

                 103,332

0.5%

13.4

     Other Freezer Centres

                  44,150

0.2%

                   48,236

0.2%

9.3

     Other Multiples

                 302,569

1.6%

                 346,051

1.7%

14.4

   Total Coops

                 840,713

4.4%

                 863,994

4.2%

2.8

   Total Independents

                 543,547

2.8%

                 546,732

2.7%

0.6

     Total Symbols

                 190,939

1.0%

                 195,337

1.0%

2.3

     Other Independents

                 352,608

1.8%

                 351,396

1.7%

-0.3


** = Percentage Share of Total Grocers

These findings are based on TNS Worldpanel data for the 12 weeks to 15th June 2008. TNS Worldpanel monitors the household grocery purchasing habits of 25,000 demographically representative households in Great Britain. All data discussed in the above announcement is based on the value of items being bought by these consumers, TNS will only support data that is published in the context we have presented it and our own interpretation of these findings. We cannot be held responsible for any other interpretation of these findings.

www.tns-global.com/uk

 

 

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