Namnews

The latest TNS Worldpanel grocery market share figures, published today for the 12 weeks ending 28 December 2008 confirm the hugely defensive nature of the Grocery market. Naturally competition remains fierce but at least the top-line growth of 6% year-on-year shines out against the wreckage of other retail sectors.

Total Till Roll

Great Britain Consumer Spend

Includes all expenditure through main store tills and excludes petrol & instore concessions

	12 Weeks to 30 December 2007	12 Weeks to 28 December 2008	change
	% **	% **	%
Total Grocers	100.0%	100.0%	6.0
Total Multiples	93.2%	93.5%	6.2
Tesco	31.3%	30.7%	4.0
Asda	16.7%	16.9%	7.2
Sainsbury's	16.3%	16.2%	5.1
Morrisons	11.5%	11.9%	9.7
Somerfield	3.7%	3.5%	-1.1
Waitrose	3.9%	3.7%	-0.1
Netto	0.7%	0.7%	6.4
Lidl	2.3%	2.4%	11.6
Aldi	2.7%	3.2%	25.4
The Co-operative	4.4%	4.2%	1.5

** = Percentage Share of Total Grocers

TNS said that Tesco continues to see its share come under pressure with a drop to 30.7% from 31.3% a year ago. Both Asda and Morrisons continue their strong runs with growths of 7.2% and 9.7% respectively – outperforming the market and therefore lifting their shares to 16.9% for Asda and a record 11.9% for Morrisons.

Sainsbury’s continues to see its share holding firm in the face of the pressure on premium retailers (the Waitrose share dip from 3.9% to 3.7% being a case in point). Their Basics range is helping to maintain the balance between the Premium and Value sectors.

Strong performance for the Discounters and Freezer centres has become a feature of the current trading climate and this period is no exception with a record share of 3.2% for Aldi standing out.

TNS said it is interesting to compare the 4 weeks ending 28 December 2008 with the previous 4 weeks ending 30 November 2008 to see whether Christmas still happened for the Grocery sector. Indeed this was the case with both Sainsbury’s and Waitrose outperforming the market as they traditionally do and premium private labels outperforming their value-based counterparts. So in the face of a savage consumer downturn, the Grocery sector at least had reason to celebrate Christmas.

An Update On Inflation

Grocery price inflation has continued to fall back and the figure for the 12 week-ending period 28 December 2008 has dropped to 8.3%, the third successive drop from the peak of 9.3% seen for 12 weeks ending 5 October 2008.

Full Total Till Roll Analysis

Great Britain Consumer Spend

Includes all expenditure through main store tills and excludes petrol & instore concessions

	12 Weeks to 30 December 2007		12 Weeks to 28 December 2008		change
	£000s	% **	£000s	% **	%
Total Till Roll	32,351,428		33,121,000		2.4
Total Grocers	21,240,418	100.0%	22,508,889	100.0%	6.0
Total Multiples	19,801,311	93.2%	21,036,390	93.5%	6.2
Tesco	6,648,608	31.3%	6,912,304	30.7%	4.0
Asda	3,545,292	16.7%	3,801,993	16.9%	7.2
Sainsbury's	3,471,543	16.3%	3,648,617	16.2%	5.1
Morrisons	2,433,950	11.5%	2,669,530	11.9%	9.7
Somerfield	791,222	3.7%	782,600	3.5%	-1.1
Waitrose	825,595	3.9%	824,726	3.7%	-0.1
Iceland	389,500	1.8%	441,823	2.0%	13.4
Netto	157,763	0.7%	167,787	0.7%	6.4
Lidl	483,860	2.3%	540,175	2.4%	11.6
Aldi	565,755	2.7%	709,465	3.2%	25.4
Farm Foods	91,414	0.4%	107,760	0.5%	17.9
Other Freezer Centres	44,535	0.2%	50,694	0.2%	13.8
Other Multiples	352,274	1.7%	378,917	1.7%	7.6
The Co-operative	927,242	4.4%	941,204	4.2%	1.5
Total Independents	511,865	2.4%	531,294	2.4%	3.8
Total Symbols	181,567	0.9%	186,777	0.8%	2.9
Other Independents	330,298	1.6%	344,518	1.5%	4.3

** = Percentage Share of Total Grocers

To view the video commentary from Ed Garner please click here.

Note:
These findings are based on TNS Worldpanel data for the 12 weeks to 28th December 2008. TNS Worldpanel monitors the household grocery purchasing habits of 25,000 demographically representative households in Great Britain. All data discussed in the above announcement is based on the value of items being bought by these consumers, TNS will only support data that is published in the context we have presented it and our own interpretation of these findings. We cannot be held responsible for any other interpretation of these findings.

www.tnsglobal.com

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