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TNS Market Share Analysis
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Discounter
Boom Tails Off
The latest
TNS Worldpanel grocery market share figures for the 12
weeks ending 14 June 2009 show the sector continuing to
ride out the recession and growing strongly at 6.5%.
Total Till Roll Summary
Great Britain Consumer Spend
|
|
12 Weeks to 15 June 2008 |
12 Weeks to 14 June 2009 |
change |
|
|
% ** |
% ** |
% |
|
Total Grocers |
100.0% |
100.0% |
6.5 |
|
Total Multiples |
97.4% |
97.7% |
6.9 |
|
Tesco |
30.9% |
30.8% |
6.2 |
|
Asda |
16.6% |
16.8% |
8.2 |
|
Sainsbury's |
15.8% |
16.1% |
8.9 |
|
Morrisons |
11.3% |
11.6% |
9.3 |
|
Total Co-operative |
9.0% |
8.3% |
-1.6 |
|
Co-operative |
5.3% |
5.2% |
6.2 |
|
Somerfield |
3.7% |
3.0% |
-12.7 |
|
Waitrose |
3.9% |
3.9% |
7.0 |
|
Aldi |
2.9% |
2.9% |
8.7 |
|
Lidl |
2.3% |
2.3% |
7.5 |
|
Netto |
0.7% |
0.7% |
0.9 |
|
|
|
|
|
|
** = Percentage Share of Total Grocers |
|
|
TNS said that
there are several signs that shoppers have adopted a
more measured approach to the recession and have started
to revert to pre-recession behaviour. In particular the
stellar growth of Aldi and Lidl has tailed off and both
outlets are seeing their rate of growth eclipsed this
period by Sainsbury’s and Morrisons. Additionally,
Waitrose has enjoyed a considerable ‘bounce’ with annual
growth reaching 7.0%. TNS said that the current
advertising featuring the launch of the Essentials range
is a big contributing factor as well as early
conversions of former Somerfield stores.
Whilst Tesco
had seen its share under pressure it has posted its
highest growth so far this year at 6.2%. This is just a
whisker behind the Grocery sector growth so share is
virtually unchanged. Asda, Sainsbury’s and Morrisons
all perform strongly, outgrowing the market and adding
share.
The decline
of Somerfield (-12.7% year-on-year) may look alarming
but it should be remembered that the Competition
Commission required them to divest stores following
their acquisition by The Co-operative. In future
releases by TNS, Somerfield’s share is expected to
progressively decline as the fascias of the remaining
stores convert to The Co-operative livery.
An Update
On Inflation
Grocery price inflation further decreased since last
month and the figure for the 12 week-ending period 14
June 2009 is 7.0% This figure is based on over 75,000
identical products compared year-on-year in the
proportions purchased by British shoppers and therefore
represents the most authoritative figure currently
available. It is a ‘pure’ inflation measure in that
shopping behaviour is held constant between the two
comparison periods – shoppers are likely to achieve a
lower personal inflation rate as they trade down or seek
out more offers.
Total Till Roll - Full Breakdown
Great Britain Consumer Spend
Includes all expenditure through main store tills and
excludes petrol & instore concession
|
|
12 Weeks to 15 June 2008 |
12 Weeks to 14 June 2009 |
change |
|
|
£000s |
% ** |
£000s |
% ** |
% |
|
Total Till Roll |
28,513,680 |
|
29,520,770 |
|
3.5 |
|
Total Grocers |
20,703,280 |
100.0% |
22,043,600 |
100.0% |
6.5 |
|
Total Multiples |
20,155,380 |
97.4% |
21,541,290 |
97.7% |
6.9 |
|
Tesco |
6,395,614 |
30.9% |
6,792,575 |
30.8% |
6.2 |
|
Asda |
3,427,857 |
16.6% |
3,708,641 |
16.8% |
8.2 |
|
Sainsbury's |
3,263,061 |
15.8% |
3,552,476 |
16.1% |
8.9 |
|
Morrisons |
2,338,425 |
11.3% |
2,556,266 |
11.6% |
9.3 |
|
Total Co-operative |
1,856,067 |
9.0% |
1,825,813 |
8.3% |
-1.6 |
|
Co-operative |
1,088,843 |
5.3% |
1,156,238 |
5.2% |
6.2 |
|
Somerfield |
767,224 |
3.7% |
669,575 |
3.0% |
-12.7 |
|
Waitrose |
798,696 |
3.9% |
854,966 |
3.9% |
7.0 |
|
Iceland |
354,486 |
1.7% |
384,304 |
1.7% |
8.4 |
|
Aldi |
596,841 |
2.9% |
648,831 |
2.9% |
8.7 |
|
Lidl |
480,072 |
2.3% |
516,245 |
2.3% |
7.5 |
|
Netto |
151,780 |
0.7% |
153,140 |
0.7% |
0.9 |
|
Farm Foods |
103,469 |
0.5% |
117,845 |
0.5% |
13.9 |
|
Other Freezer Centres |
48,191 |
0.2% |
48,069 |
0.2% |
-0.3 |
|
Other Multiples |
340,818 |
1.6% |
382,125 |
1.7% |
12.1 |
|
Total Independents |
547,901 |
2.6% |
502,304 |
2.3% |
-8.3 |
|
Total Symbols |
195,370 |
0.9% |
180,098 |
0.8% |
-7.8 |
|
Other Independents |
352,531 |
1.7% |
322,206 |
1.5% |
-8.6 |
|
|
|
|
|
|
|
|
* = Percentage Share of Total Till Roll |
|
|
|
|
NOTE:
These findings are based on TNS Worldpanel data for the
12
weeks to 14th June 2009.
TNS Worldpanel monitors the household grocery purchasing
habits of 25,000 demographically representative
households in Great Britain. All data discussed in the
above announcement is based on the value of items being
bought by these consumers.
www.tns-global.co.uk
Published: 24 June 2009
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