NamNews - Kantar Worldpanel Grocery Market Share Analysis (Aug 2010)

The latest UK grocery market figures from Kantar Worldpanel for the 12 weeks ending 8 August 2010 show healthy growth in the grocery sector, boosted by food price inflation which crept up again in August for the third month running.

Despite the grocery sector growing by 4.5% this period the fortunes of the top four continue to be mixed. While Sainsbury’s and Morrisons have both increased their market share by 0.2 points, Tesco and Asda have underperformed the market this month and seen a dip in their share by 0.2 and 0.3 points.

Edward Garner, Communications Director at Kantar Worldpanel, explained, “Morrisons in particular has shown a strong performance this month. Despite some commentators expecting the Morrisons growth to run out of steam it still comfortably leads the top four in terms of year-on-year performance with growth of 6.9%.”

At the other end of the retail spectrum there are signs of life in the Independent sector after a revival during the FIFA World Cup. After coming under pressure from the Multiples for a long time, the Independents have seen an admirable 8.4% year-on-year growth this period, a tribute to the enterprise of individual operators providing an excellent local service in a competitive market.

Despite Aldi experiencing a boost in the last couple of months, Kantar Worldpanel said that the Discounters as a whole are still struggling to increase their share of consumers’ wallets, with their total market share not budging above 6% for the last two years. Elsewhere the Co-operative’s assimilation of Somerfield has accelerated over the summer and its market share has leaped from 5.5% to 6.4% this period as Somerfield gradually disappears.

Total Till Roll

Great Britain Consumer Spend

	12 Weeks to 09 August 2009		12 Weeks to 08 August 2010		change
	£000s	% *	£000s	% *	%
Total Till Roll	28,713,540		29,861,280		4.0
Total Grocers	21,503,330	100.0%	22,480,010	100.0%	4.5
Total Multiples	21,035,700	97.8%	21,973,020	97.7%	4.5
Tesco	6,666,703	31.0%	6,925,133	30.8%	3.9
Asda	3,688,586	17.2%	3,794,306	16.9%	2.9
Sainsbury's	3,420,068	15.9%	3,620,296	16.1%	5.9
Morrisons	2,444,006	11.4%	2,611,492	11.6%	6.9
Co-operative	1,183,890	5.5%	1,444,342	6.4%	22.0
Somerfield	575,385	2.7%	266,333	1.2%	-53.7
Waitrose	836,772	3.9%	921,405	4.1%	10.1
Iceland	368,993	1.7%	408,688	1.8%	10.8
Aldi	643,254	3.0%	666,769	3.0%	3.7
Lidl	504,302	2.3%	530,036	2.4%	5.1
Netto	158,151	0.7%	151,650	0.7%	-4.1
Farm Foods	115,648	0.5%	137,561	0.6%	18.9
Other Multiples	429,948	2.0%	495,008	2.2%	15.1
Symbols & Independents	467,624	2.2%	506,991	2.3%	8.4

* = Percentage Share of Total Grocers
These findings are based on Kantar Worldpanel data for the 12 weeks to 8 August 2010. Kantar Worldpanel monitors the household grocery purchasing habits of 25,000 demographically representative households in Great Britain. All data discussed in the above announcement is based on the value of items being bought by these consumers.

Kantar Worldpanel Update on Inflation
Grocery inflation has increased and the figure for the 12 week ending period 8 August 2010 is 2.2%*. According to Kantar Worldpanel this increase is caused by the end of World Cup-related alcohol promotions and a comparison with falling prices a year ago rather than sharp commodity price increases which have featured in recent news items.

*This figure is based on over 75,000 identical products compared year-on-year in the proportions purchased by British shoppers and therefore represents the most authoritative figure currently available. It is a ‘pure’ inflation measure in that shopping behaviour is held constant between the two comparison periods – shoppers are likely to achieve a lower personal inflation rate if they trade down or seek out more offers.

www.kantarworldpanel.com

Published: 17 August 2010

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