Arla Foods has launched the first-ever TV campaign for its ‘Big Milk’ range, which claims to be “the UK’s only fresh cow’s milk enriched with vitamins and minerals essential for young children’s development”.
The campaign kicked off on 13 June with a 20-second TV spot, titled ‘Little Adventurers’, created by Arla and The Story Lab. The ad will air via prime time daytime slots to target mums and dads at home with their young children.
Arla Big Milk launched in the UK in April 2015 with a targeted campaign to reach parents via a media partnership with Mumsnet as well as PR, digital and social media. Following the initial launch, Big Milk received a Mumsnet ‘stamp of approval’ in the first year, and this year Arla is ramping up activity to reach more parents across the country.