Arla Continues Yogurt Expansion With ‘Big Yogs’ Launch

Arla Foods continues to expand its presence in the yogurt category, with the launch of a new fruit-and-vegetable range called ‘Big Yogs’.

The product is designed to help parents to encourage children to eat vegetables; it has added vitamins and minerals to help support their growth and development.  The launch follows extensive independent research, which found that 95% of parents questioned liked the fact that the product contained vegetables, as they can find it hard to feed their children vegetables in their usual format.

The products are made from 3% fat whole milk yogurt, natural fruit and vegetables and enriched with Vitamin D and calcium. They are naturally sweetened with fruit juice concentrate.

The range currently has two SKUs – Raspberry & Beetroot, Sweet Potato and Mango; and Blueberry & Pumpkin and Strawberry & Carrot.  They are available as 4 x 110g multi packs (RRP £1.69) from Asda.

Holly Twiss, Brand Manager at Arla comments, “Since we launched Arla Big Milk in 2015, we have been excited by the response the range has received from parents. The launch of Arla Big Yogs demonstrated Arla’s commitment to helping parents ensure their little ones get the nutrients they need to grow strong and healthy by creating delicious products enriched with essential vitamins and minerals.”