Arla Foods Expands Lactofree Range

Arla Foods continues to expand its portfolio of the UK’s pioneering lactose-free dairy range, with the introduction of Arla Lactofree Natural Yogurt.

Available now, the new product is available in 400g pots (RRP £1.35) and found in the dairy aisles alongside the rest of Arla Lactofree’s growing portfolio.  It is currently found at Asda, and will be stocked by other retailers in the coming months, including Co-op from 6 July.

Targeting the 15% of the UK population who are thought to be lactose intolerant, Arla Lactofree continues to be the only brand that offers the nutritional benefits of dairy, without lactose.  The range includes skimmed, semi-skimmed and whole ESL and UHT milk, mild and mature cheddar, soft white cheese, fruit yogurts, UHT milk portion packs, cream and spreadable.

Frida Kjellberg, Brand Manager for Arla Lactofree, comments: “Our ambition is to ensure that wherever there is a dairy option, there is a Lactofree alternative; so this launch is another step towards fulfilling our goal. We’ve seen a huge demand for a Lactofree natural yogurt from our consumers and we are delighted to add it to our range.”

Arla Lactofree is growing strongly with latest Nielsen data showing +22% volume growth and +23% value growth year on year.