Arla Foods UK has announced that its Arla Cravendale 250ml is now being stocked at Asda, Nisa and Bestway stores, following its May launch into the convenience soft drinks aisle at Co-op. Arla said it is in conversations with other major retailers in the UK as well.
The on-the-go Arla Cravendale 250ml sits in the soft drinks fridge at front of store where fizzy drinks and juices dominate, appealing to an audience who wouldn’t have considered fresh milk as an on-the-go option.
Stuart Ibberson, Category Director of Arla Foods UK, said: “The smaller format allows Arla Cravendale to be stocked in the chilled on-the-go section at the front of store, challenging soft drinks with this healthy alternative. We are pleased how retailers have responded to Arla Cravendale 250ml and are hopeful it will be stocked more widely in the coming months.”