Arla Foods has launched the first TV ad campaign to support its ‘Arla Protein’ range.
The company said the campaign is aimed at the ‘real keep fitters’ of Britain – with a tongue-in-cheek take on Brits’ approach to exercise and fitness. The 30-second ad, titled ‘Boot Camp Doggy’, will be live on TV, VOD, YouTube and Facebook.
Arla Protein was launched in the UK in January 2015 via snack pots, and has been one of the key successes for Arla, now worth £7m. It has extended into Arla Protein Drinks, Arla Protein Cottage Cheese and Arla Protein Snack Pots with greater ambitions for 2017 and new products in the pipeline.