Arla Takes ‘Protein’ Range Into Cheese Category

Arla Foods has responded to growing consumer demand for protein rich foods with a new addition to its ‘Arla Protein’ range.

The new Arla Protein Cottage Cheese contains 20g of protein per serving – the same amount of protein as five eggs or a whole chicken breast – with just 1.5% fat.  It is launching in Asda, Tesco and Waitrose in 330g pots (RRP £1.30).

Supported by ongoing sponsorships with Leeds Rhinos and Our Parks, Arla Protein will also be sampling at numerous events across the summer, including Bear Grylls Survival Race, World Triathlon Series, and Total Warrior.

Arla Protein was launched 18 months ago and is currently valued at £5.2m.  It includes drinks and yogurt pots in a variety of flavours.  Steph Barker, Arla Protein Brand Manager, said: “We’re delighted to be building on the success of the Arla Protein range by taking it into the cheese category.”