Asda Launches ‘Purple Majesty’ Chips

Asda has introduced new chips that aim to tap into the growing trend for purple food in the UK.

The new ‘Purple Majesty Chips’ (500g/ RRP £1) are made from Purple Majesty potatoes grown in Norfolk and Lincolnshire.  The potatoes which have 100% naturally occurring purple pigment, which survives the cooking process.

The chips are available in the frozen aisle, and can be cooked in the oven in 20 minutes.