Asda Offers Up New ‘Breakfast Pie’

Asda has begun stocking a new product called ‘Breakfast Pie’, made by family firm We Hae Meat.

The Pie contains all the ingredients of a full Scottish breakfast – bacon, sausage, black pudding, and a portion of baked beans topped off with a puff pastry lid.  The single portion pie, which was initially trialled at this year’s Royal Highland Show, is available at Asda stores in Scotland for £1.25.

The product is the result of a social media competition run by We Hae Meat. The pie’s inventor, Blair Green, said: “Working as a HGV driver, on the road for long hours at a time, means that having an enjoyable sit down meal can be a luxury, that’s when I came up with the idea of having all the elements of a full breakfast in a single pie. Everyone is a fan of a traditional fry-up and now it’s in a handy, all-in-one pastry shell.”  Green received a hamper of We Hae Meat products from their sausage and pie ranges as a special thank you.