Beckleberry’s Celebrates Two Decades With Image Revamp

The Beckleberry’s brand is celebrating its 20th anniversary with an image revamp.  Beckleberrys-Revamp

The new regional identity celebrates its Newcastle-Upon-Tyne origins, and announces the brand as ‘Gourmet with a Northern Soul’.

Beckleberry’s, which has won more Great Taste awards than any other Northern food producer, produces gourmet ice creams, real fruit sorbets and top-notch patisserie.  It has previously been named the Great Taste Institute’s Supreme Winner (2008) & Gold Fork Winner (2015).

Co-founder Peter Craig noted: “The growth of our airline, overseas, retail and restaurant businesses meant that we urgently needed a more distinct and discerning positioning that underlined the fact that we refuse to settle for shy or timid flavour profiles and never skimp on ingredients. … We believe our northern know-how has both national and international appeal which is why our local geography will now sit at the very heart of the Beckleberry’s experience.”

Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Email this to someonePrint this page