The new regional identity celebrates its Newcastle-Upon-Tyne origins, and announces the brand as ‘Gourmet with a Northern Soul’.
Beckleberry’s, which has won more Great Taste awards than any other Northern food producer, produces gourmet ice creams, real fruit sorbets and top-notch patisserie. It has previously been named the Great Taste Institute’s Supreme Winner (2008) & Gold Fork Winner (2015).
Co-founder Peter Craig noted: “The growth of our airline, overseas, retail and restaurant businesses meant that we urgently needed a more distinct and discerning positioning that underlined the fact that we refuse to settle for shy or timid flavour profiles and never skimp on ingredients. … We believe our northern know-how has both national and international appeal which is why our local geography will now sit at the very heart of the Beckleberry’s experience.”