Bfree Secures New Listings With Waitrose

BFree Foods is extending its distribution into Waitrose stores, and has announced new listings.

Bfree LogoThe brand’s Stone Baked Pitta Breads (RRP £2.50), Quinoa & Chia Seed Wraps (RRP £3.50), and Soft White Loaf (RRP £3.00) are now being stocked by the chain, which has also become the first supermarket in the UK to stock BFree’s Plain Bagels and Multiseed Bagels (both RRP £2.90).

Alex Murphy, General Manager at BFree, noted: “We are delighted to be launching into Waitrose for the first time and feel our premium tasting gluten-free products are the perfect fit for the retailer and its customers. It’s great to see success continuing with this significant new listing, and we are looking forward to driving momentum further in the UK throughout 2016.”