The brand will be sampling at the five Battle Proms concerts as well as the Folk by the Oak festival at Hatfield House in London. It will amplify the activity (which will end on 13 August) through targeted social media and by offering VIP tickets to the music events through social media competitions. Attendees will also have the opportunity to sign up to receive digital coupons to get money off their next purchase of Branston, extending the longevity of the campaign.
The Branston Chutney range launched for Christmas in 2014 and is the fastest growing chutney in the category, with 84.7% growth year-on-year. The brand said the picnic focussed events are the perfect pairing, given that it is synonymous with sandwiches and the picnic occasion.
Jonathan Jones, Branston Assistant Brand Manager, said: “We want to extend the chutney eating occasion from a Christmas cheeseboard into the summer months by demonstrating how well they work for picnics. The picnic concerts have a discerning picnicker attending and we can’t wait to show them how they can make their hampers special with Branston.”