Budweiser has announced the release of a limited edition brew in collaboration with iconic Dutch DJ and producer, Tiësto. The beer brand and DJ have created the variant by infusing it with the beats and energy of Tiësto’s music.
The brew has been created at the Belgian festival, Tomorrowland, which saw Tiësto and Budweiser unleash a surprise epic set to launch an exclusive track featuring JAUZ called ‘Infected’. Budweiser brought in a tanker of beer to Dreamville in Tomorrowland, and pumped Tiësto’s music, and the energy of the fans, into the famous beer.
The limited edition batch will feature new packaging inspired by the Tiësto performance and go on sale in selected Asda and Spar outlets across the UK from mid-August.
Steph Okell, Marketing Manager of Budweiser UK, noted: “We wanted to bring the epic Tomorrowland experience back to fans in the UK with a limited edition brew that truly captures the passion of music lovers and the energy of Tiesto’s music in every can. This limited edition brew reflects our incredible collaborations with both Tiësto and Tomorrowland, which have come together in such an epic way this summer.”