AB InBev’s Camden Town Brewery is set to launch a new limited-edition summer lager this August.
The 4.65% ABV ‘Strawberry Hells Forever’ blends Camden Town’s Hells lager with fresh, handpicked young Essex strawberries. It is made with Mosaic, Simcoe and Perle hops, and pilsner and wheat malts.
Presented in 500ml printed glass bottles, Strawberry Hells Forever will also be available online at Ales By Mail (alesbymail.co.uk) and offered on tap in Camden’s own bars – Camden Town Brewery Bar, The Horseshoe and Camden’s Daughter – as well as in pubs and bars across the UK from 1 August.
The launch will be supported by a series of signature ‘Camden Shout’ nights at pubs and bars across London on 29 July, where Londoners will be invited to ‘drink the first keg dry’ on the brewery.