Campari has unveiled its latest, annual limited edition Art Labels, first launched in 2010 to celebrate Campari’s 150th anniversary. This year, the Italian brand has introduced three new limited edition labels to celebrate the iconic Negroni cocktail.
This year’s theme – ‘There is no Negroni without Campari’ – celebrates Campari’s pride in being an essential ingredient of the original recipe (an iconic mix of Campari, gin, and sweet red vermouth created by chance in Florence in 1919 by Count Camillo Negroni).
The three new Art Labels emphasise two iconic elements of the Campari brand – the bottle itself and the glass; tapping into the rise in popularity of bitter flavours and the explosion of the Negroni as one of the most famous contemporary classic cocktails in the world. The vibrant colour schemes of this year’s Art Labels offer a magnificent contrast against the iconic Campari red liquid, while for the very first time, this year’s bottles feature a QR code offering cocktail fans a step-by-step guide to creating the perfect Negroni from the comfort of their own home.
The limited edition 2016 Art Label 70cl bottles are currently available for purchase from Waitrose, Sainsbury’s, and Tesco.