Coca-Cola Brings Honest Tea Brand To Market

Honest, a US-based organic bottled herbal tea brand, has entered the UK market with the launch of three low calorie variants.

Honest is the top-selling organic bottled tea in the US, having been launched 20 years ago by Seth Goldman and Barry Nalebuff.  The company was acquired by the Coca-Cola Co in 2011.

Available from today (1 August), the brand is offering Lemon Flavoured Herbal Tea with Honey, Orange & Mango Flavoured Herbal Tea, and Pomegranate & Blueberry Flavoured Herbal Tea in the UK.  Each variant contains brewed organic herbal tea, organic fruit juice concentrates, and organic cane sugar.

They will be available in 500ml recyclable PlantBottle packaging in selected retailers.  The variants will be made in the UK, and are certified organic by the Soil Association.