Honest, an organic bottled herbal tea brand, has been launched in the UK by its owner Coca-Cola.
The brand has been sold in the US for almost 20 years but launched in the UK this month. Aimed consumes “seeking organic refreshment during their busy on-the-go lifestyle”, the product comes in three variants – Lemon Flavoured Herbal Tea with Honey, Orange and Mango Flavoured Herbal Tea and Pomegranate and Blueberry Flavoured Herbal Tea. Each variant contains brewed organic herbal tea (hibiscus, lemon balm and lemon myrtle, depending on the variant), organic fruit juice concentrates and each variant is sweetened with organic cane sugar.
HONEST was launched in the US by Seth Goldman and his Yale School of Management professor, Barry Nalebuff who were looking to fill a gap in the market with a flavourful but not-too-sweet drink they could enjoy on-the-go. They launched HONEST from Seth’s kitchen in Bethesda, Maryland USA and after 10 years of strong growth, the Coca-Cola Company invested 40% in HONEST and acquired the company in 2011.
Speaking of the launch, Honest Tea co-founder Seth Goldman commented: “This is one of those pinch-me moments. When we started brewing tea in my kitchen, we always hoped we could help shift peoples’ diets toward organic, authentic beverage recipes that taste ‘Just a Tad Sweet.’ We can’t wait to share our drinks with folks in the UK and are confident the ‘Honest’ name and brand values will resonate on this side of the Atlantic.”
Jon Woods, General Manager, Coca-Cola Great Britain added: “Honest has been a great success in the US and we’re delighted to be launching the brand here. We’re launching with three herbal tea infusions, with the long term ambition of growing and expanding the range.
“We think Honest will appeal to people looking for a lower-calorie and refreshingly unique tasting drink. This is our first organic brand and will complement our existing range perfectly as we continue to increase the choice of drinks we offer.”
HONEST is made in the UK, and is certified organic by the Soil Association. It will be the first organic drink to be launched by Coca-Cola in the UK and the 20th brand joining its range.