Corona Announces Off Trade Activities To Celebrate ‘This is Living’ Platform

AB InBev brand Corona is hosting a range of in-store activity across national and local stores to support the launch of the brand’s new “This is Living” platform.

Corona will host point of sale creative across national retailers, including Tesco, Sainsbury’s and Asda. The creative will celebrate the Corona Cubo value add promotion; with each 12x330ml pack purchased, customers will receive a Corona Cubo – a Corona bucket designed for sharing cold Coronas with friends.

Select stores, including the Co-op, will also be giving away a Cubo kit to help customers embrace the “This is Living” spirit. This includes a lime slicer, polo shirt, bottle opener and, of course, a Corona Cubo.

The activity, running from now until September, will be signposted with shelf barkers and gondola ends. Other supporting collateral includes posters, web banners, header boards and stack cards.

The “This is Living” platform celebrates the outdoors and encourages people to get outside and live for more moments that matter.

Andre Finamore Amaral, Marketing Manager for Corona, said: “The in-store activity is part of a multi-layered approach supporting the new brand platform, allowing us to bring the Corona atmosphere and the “This is Living” ethos direct to consumers, making it easy for them to step outside and enjoy a Corona with their friends. The point of sale materials and offers allow retailers to maximise on the new brand platform and leverage the increased consumer awareness.”