Corona Unveils New Campaign For ‘This is Living’ Platform

The Corona beer brand has announced a range of in-store activity across national and local stores to support the launch of its new “This is Living” platform.

Corona will host a POS creative across national retailers – including Tesco, Sainsbury’s and Asda – which will celebrate the Corona Cubo value add promotion (with each 12x330ml pack purchased, customers will receive a ‘Corona Cubo’ bucket designed for sharing Coronas with friends).

Select stores, including the Co-op, will also be giving away a Cubo kit to help customers embrace the “This is Living” spirit.  This includes a lime slicer, polo shirt, bottle opener, and a Corona Cubo.  Further, some retailers will be running bundle deals on Corona and lime – offering a free lime with every 4x330ml pack purchased.

The activity, running from now until September, will be signposted with shelf barkers and gondola ends. Other supporting collateral includes posters, web banners, header boards and stack cards.