Coca-Cola Enterprises (CCE) has announced that its Diet Coke brand is partnering with the upcoming ‘Absolutely Fabulous’ movie.
To mark the tie-up, the soft drinks group has unveiled limited-edition Diet Coke Absolutely Fabulous themed packs featuring the lead characters, Edina Monsoon and Patsy Stone. The packs went on sale this week nationwide, along with limited-edition 250ml Alu bottle that is available from Liberty London and Boots stores.
Caroline Cater, Operational Marketing Director at CCE, said, “As one of this summer’s most anticipated films, Absolutely Fabulous: The Movie is the ultimate partnership for Diet Coke. Many of our Diet Coke drinkers grew up watching the iconic British comedy on television so we feel very excited about the collaboration and look forward to celebrating the film with our Diet Coke Absolutely Fabulous themed packs. The two brands’ target demographics mirror each other perfectly, making the pair an ideal double act.”
The movie will be released in cinemas nationwide on 1 July.