The DRINKmaple brand has announced its listing with a national chain, having secured a deal with Holland & Barrett.
The deal comes on the back of sales doubling month on month for the last three months, helped by warmer weather and a PR awareness campaign. It also comes as global sales of maple water are predicted to grow by 30.32%1 to 2020, reaching $994m.
The water is simply ‘tapped’ from maple trees and has a subtle taste of maple syrup yet only half the sugar of coconut water.
Alicia Cooper, DRINKMaple’s UK’s marketing manager, predicts the Holland & Barrett launch will be the drink’s first step into mainstream retail. She noted: “Based on what is happening with the brand in The States, where DRINKmaple is now available in mainstream grocery chains such as Stop & Shop and looks set to replicate the success of coconut water there, we very much see the drink as a supermarket brand. As consumer’s demand for healthier more unusual drink alternatives continues to grow alongside increased awareness of the high sugar content in more traditional beverages we have no doubt that it won’t be long before DRINKmaple is a household name in the UK.”